When getting your website made you need to keep in mind that it needs to have a number of aspects to help with getting a good ranking and more traffic. Once your site is made the webmaster will go out to find other sites to trade links with. The different search engines see a link from internet site A to site B as an advice from web site A. You may have heard of Link Farms, this is where a webmaster who has a number of sites will put his links on all these sites pointing to his other sites, even if they are not related.
SPAM: Many people think spam is just someone sending out a tonne of emails about viagra or weight loss or these irritating pop ups when your trying to read a web page These are just some of the types of spam, but there is a few others that people don't know of. Another type of spam is spamming internet sites.
Content : The content of your website is important. The content you put on your site not only needs to be of interest to the reader/buyer, but it can also effect the position of your site in the search engines.If you don't change the content on your website and add items continually you'll find that folks will stop visiting your internet site. Lets say you have a travel web site and you don't update it frequently you can still be advertising summer holidays in winter and won't be making as many winter holidays sales as you should be. The search engines are always updating ever few weeks. It then totals up how applicable your content keywords are compared with your Meta keywords, the standard design of the site and it counts all of the links to your internet site.
It takes all that information adds it all up and puts your site in the search engines where it thinks it is relevant.
Then in another few weeks when it runs it again it'll recalculate and re rank the site.
CONTROL PANEL: one of the things the search engines will look for is how easy your site is for the customer to navagate around. The site should be easy to navigate around and shouldnt be too hard to get around. If someone is searching for something you have to offer, you have a few seconds to get their attention, or they will just hit the back button.
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